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NEW YORK, Jan. 21, 2018 /PRNewswire/ -- The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey's history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-country Trust Index.
Congress is taking yet another stab at addressing the near-complete lack of federal laws covering the absolutely massive trove of data that companies now collect on every one of us, which forms the backbone of basically the entire big tech era.
In 2015, Amazon.com Inc. began quietly evaluating a startup called Elemental Technologies, a potential acquisition to help with a major expansion of its streaming video service, known today as Amazon Prime Video. Based in Portland, Ore., Elemental made software for compressing massive video files and formatting them for different devices.
The will to earn higher profit drives any business. Attackers are sophisticated. They are organized. We hear these statements a lot but what do they mean to us? What does it mean to our businesses? When we dig deeper into the “business of hacking,” we see that the attackers have become almost corporate in their behavior.
Everyone, especially brand marketers, are talking up and about brand safety lately, but the ability to act on and enforce “brand safety” is only as good as the technology used to detect it…..if there is a brand safety problem.
After reading about ad dollars going to support porn piracy, hate, and child abuse, a number of folks reached out and raised their hands to ask what else they could be doing in their own campaigns to reduce the flow of dollars going to fraud, porn, piracy, and child abuse sites.
Yeah, ads from streaming services and major movie and television studios are (unwittingly) funding piracy sites that steal content (and the ad dollars) from them. Read that one more time. "Ads from streaming services and major movie and television studios are (unwittingly) funding piracy sites that steal content (and the ad dollars) from them."